The IABM has introduced a new ‘start-up’ membership category. As its name suggests, the new membership category is designed to cater for new companies that have been incorporated for less than two years, enabling them to benefit from the full range of IABM membership services to support them at a critical time in their growth and development, all at a manageable price for what are typically cash-poor, ideas-rich businesses.
Start-Up membership includes full access to IABM’s growing portfolio of business intelligence insights and analysis, its industry-wide knowledge vault and technology services, skills and education, events and networking, and discounts on floorspace with access to member lounges at key exhibitions as well as entry to IABM’s awards at NAB Show, IBC and Annual Awards.
Salsa Sound, founded in 2017 by Dr Rob Oldfield and Dr Ben Shirley, specialises in immersive live sports broadcasting audio, and is the first start-up to take advantage of the new membership category. “As a young tech start up, we are often hard-pressed on time and resources so being a startup member of IABM is an essential step for us,” said Oldfield. “The support we have access to, from training through to first-hand industry insight and contacts, is invaluable and a time saver for us, so is a must as we forge our way in the broadcast industry and helps us establish and maintain a strong business proposition. The services provided by the IABM for startup members are having a huge effect on us as a young startup and we’d recommend it to everyone.”
“Start-Ups are the source of many of the breakthrough developments in the broadcast and media technology industry,” said Peter White, IABM CEO. “Having myself been involved in start-ups, I know only too well that opportunities for growth and development are often hampered by lack of time, resources and budget to expand their footprint fast enough to put their new ideas in front of the right audiences in a timely manner. To me, IABM Start-Up membership is a no-brainer for new companies in our industry.
“By opening up discounted access to the full range of benefits that our regular membership offers, we are giving Start-Ups a helping hand that will be invaluable at a critical time in their lives. And of course, when they mature, they will already be conversant with the enormous range of support on offer from IABM, so this is also enlightened self-interest; we are building our future membership too.”