IABM to run Future Trends Theatre at IBC2018 Future Zone

IABM is curating a Future Trends Theatre in the IBC Future Zone at the IBC2018 Show. Open to all visitors to the show, the IABM Future Trends Theatre will host a packed programme of presentations that explore up-and-coming technology and business trends and how they will segue from today’s environment. The Future Trends Theatre is designed to give attendees an understanding of how new technologies can enable business plans now, rather than being dismissed as way-out ideas and possible hype waiting to find practical use cases. The Future Trends Theatre also looks beyond the horizon at new technologies that are not yet even on the broadcast and media radar.

IABM is calling for submissions from individuals and companies for consideration for inclusion in the programme. As well as way-out-ahead topics, the programme will cover all the current hot trends, including:

· Artificial Intelligence
· The new media content chain
· The potential of VR
· Leveraging Social Media
· Virtualisation
· Applications for Blockchain
· Targeted advertising
· Microservices
· Multi-platform publishing and delivery
· New business models unlocked by the cloud and other enabling technologies

Closing date for submission is 23 July and further information is available at https://www.theiabm.org/future-trends-theatre/

The Future Trends Theatre will feature programme tracks to enable attendees to select the most appropriate sessions to align with their current needs, answering questions as to whether these new trends should be in their 2019 business plans and beyond.

“IBC is excited to be working closely with the IABM on the Future Trends Theatre within the IBC Future Zone," said IBC CEO, Mike Crimp. "IABM’s extensive business intelligence and content skills will ensure that our attendees are able to learn more on all the hot topics. Technologies such as AI, AR/VR, machine learning, and blockchain are all impacting our industry. IBC and IABM will help you identify the opportunities and threats through a daily schedule of informative sessions. It’s all on the show floor and it’s all free to attend.”

“Drawing on the breadth of knowledge of our membership, our in-house technology experts, and our close relationship with the demand side of the industry and other trade bodies, IABM is perfectly placed to deliver a business-enhancing experience for visitors to the IABM Future Trends Theatre at IBC, preparing them for what’s coming in both technology and business models,” said Peter White, IABM CEO. “We already have considerable experience in this field, having run the theatres within the IP Showcases at NAB, IBC and other events for the last couple of years, helping to prepare the industry for what has now become very much the present. Moving on to the Future Trends Theatre is a natural next step for us as we continue in our mission to help drive the future success of the broadcast and media industry.”